Jumat, 15 Juni 2012

Community Managers: is this the future?

By Abel Pardo Fernandez


One of the tasks that internet marketing advisors have, is, infrequently, that we're employed where other people play. I was talking about this matter with some scholars in the Faculty of Economics in Leon, where I teach Promoting.

They had to present a job about community chiefs, and I really liked it.

Neuroscience and electronic books in Leon were other interesting studies, but community executives were a bit special, because online marketing consultants work along with them.

Community managers: Who are they?

There is no a particularly clear definition of this work, even by themselves. Some people think they are copy-paste folks for social media, people think that they can manage multiple channels, and finally (they) think they should create and consolidate relationships between the brand and the clients or consumers.

Maybe, a community executive is an individual that works where his chief wants, doing what his administrator wants.

Why? He pays, he chooses. Economy is quite important in our country, in our world, and jobs, too.

Digital Selling and Community bosses

When an expert specialised in digital media designs a digital media plan, he's building a structure where not just the channels, but targets are on the horizon.

At that point, there are some tasks for developing, like the ones we described here in this article. Other of these tasks are well known and defined.

The great question is: Who's going to develop these functions? And here is where consultants, again, have the opportunity to make a suggestion and community bosses appear as a solution.

Why we should (or not) contract a community chief (or not)

It is a time/cash query. There are firms with staff that have some mess around and can superbly develop these functions. In this example, it's quite fascinating to complete the labour day with these tasks (glaringly after a training course).

Sometimes it's interesting to contract a half-time community manager, shared with other corporations or contractor. It could cost something around 400$ / month.

And of course, it is not quite well paid nor your dream job, but now there's a recesion in our societies and work can't be found everywhere.

Other possibility is to contract a professional digital marketing director and he will be able to select the persons for doing the job.




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