Selasa, 17 April 2012

E-Commerce Modern Tactics

By Jamu Martin


Ecommerce involves the trade of exchange of goods and services through electronic means. The electronic exchange is facilitated by the internet. The usage of ecommerce is the current trend that is used significantly in today's economy.


E-commerce enable buyers and sellers the ability to exchange goods and services with the maximum time of the day and night. The rate at which e- commerce is growing is high where the barrier that was there between the conventional and electronic commerce being eliminated. Trading online has also provided a competitive advantage over the convention trade where actual movement had compared to the traditional model. In e- commerce Suppliers request to supply online and customer request to purchase online hence internet becomes their market.


The overall effect of the process of ecommerce has led to cost saving. This is due to reduced cost of transport in the movement of people from one place to another. Time has also been reduced drastically and one is able to make a contract at the click of the mouse. The process of ecommerce starts where a buyer of goods identifies the seller online. The buyer therefore makes an order. Any clarification as to the nature of the transaction is done online and the contract is formed as the parties agree on a common goal.


Ecommerce operates on an electronic data interchange (EDI) which requires the parties to set up a dedicated data link between them. This has grown to extents where corporate are setting up a multiple ad-hoc links where it results to parties meeting point.


Ecommerce requires the parties to be keener on the products to stock since they must be appealing and not the common goods which could be found on any stop. Security to this platform is of essence in the sense that it involves a considerable amount of money. The customer information needs to be protected with the necessary documentation for effectiveness and efficiency. Risks, however, exposes some customers due to the sensitivity of the ecommerce nature of transaction. It is thus good and necessary to put in place measures that will ensure the safety of all concerned parties.




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