The lead generation process can be simple, but most people find the entire process is not only labor intensive and time-intensive, it can be fraught with issues.
First, not all leads are created equal. What you need in order to effectively close your leads is a very qualified lead - meaning the contact information of a person who has somehow expressed an active interest in your product, service or opportunity. The challenge is some companies keep their lead generation and sales departments separate. So someone else could have the job of creating leads and get paid for volume. So they produce any sort of lead and pass them on to you. Some might be qualified, some may not be qualified.
Which is disheartening and frustrating to say the least, and if part of your revenue depends on commission from sales, you are most probably going to get indignant too. But do not get irritated. Better is simply to make your own giant lead generation process and be done with it. Because if you are the one receiving these non qualified leads from whatever company lead generation process they have in effect you are simply wasting irreplaceable time. Because you'll make much more if you spend the majority of your time and energy presenting ONLY to qualified prospects.
By creating your own lead generation process, you simply will not have this problem. You may still generate a few low quality leads but overall you'll find yourself making a load more cash. Particularly if you are trying to build a social marketing business or any business for that matter because you want to find yourself in a position of generating too many leads. More prospects than you can handle. And from these sheer number the best of the best will rise to the top. Well, theoretically anyhow.
Proved Lead Generation Process
Name or brand name recognition can help the lead generation process dramatically because folks like to conduct business with those they know, like and trust. So take care to include one or two trust elements into your system like featuring a well-known company name, guru or brand. If you are promoting a pretty new company, product or opportunity - sprinkle one or two known company logos into your selling pieces like those offered by Credit card or Visa. Add trust elements somehow.
Always have a specific target market in mind before designing any prospecting, advertising or informative reports. Who, especially, is the person you want to attract. How old are they? How much money do they make? What's their average level of education? Write or design all of your selling pieces to match these demographics and you can boost your results. For example, if you offer mens work boots - writing to all guys in general, including people who work in an office, does not make any sense. Write especially for your market.
Use the world-wide reach of the web to attract your audience versus pitching to them. This means you would like to find out what your market is searching for and then make it simple for them to find that info, product or service with you. And, yes, there is a science to creating a good online lead generation process.
But it can be one of the most powerful things you can do...
First, not all leads are created equal. What you need in order to effectively close your leads is a very qualified lead - meaning the contact information of a person who has somehow expressed an active interest in your product, service or opportunity. The challenge is some companies keep their lead generation and sales departments separate. So someone else could have the job of creating leads and get paid for volume. So they produce any sort of lead and pass them on to you. Some might be qualified, some may not be qualified.
Which is disheartening and frustrating to say the least, and if part of your revenue depends on commission from sales, you are most probably going to get indignant too. But do not get irritated. Better is simply to make your own giant lead generation process and be done with it. Because if you are the one receiving these non qualified leads from whatever company lead generation process they have in effect you are simply wasting irreplaceable time. Because you'll make much more if you spend the majority of your time and energy presenting ONLY to qualified prospects.
By creating your own lead generation process, you simply will not have this problem. You may still generate a few low quality leads but overall you'll find yourself making a load more cash. Particularly if you are trying to build a social marketing business or any business for that matter because you want to find yourself in a position of generating too many leads. More prospects than you can handle. And from these sheer number the best of the best will rise to the top. Well, theoretically anyhow.
Proved Lead Generation Process
Name or brand name recognition can help the lead generation process dramatically because folks like to conduct business with those they know, like and trust. So take care to include one or two trust elements into your system like featuring a well-known company name, guru or brand. If you are promoting a pretty new company, product or opportunity - sprinkle one or two known company logos into your selling pieces like those offered by Credit card or Visa. Add trust elements somehow.
Always have a specific target market in mind before designing any prospecting, advertising or informative reports. Who, especially, is the person you want to attract. How old are they? How much money do they make? What's their average level of education? Write or design all of your selling pieces to match these demographics and you can boost your results. For example, if you offer mens work boots - writing to all guys in general, including people who work in an office, does not make any sense. Write especially for your market.
Use the world-wide reach of the web to attract your audience versus pitching to them. This means you would like to find out what your market is searching for and then make it simple for them to find that info, product or service with you. And, yes, there is a science to creating a good online lead generation process.
But it can be one of the most powerful things you can do...
About the Author:
There are numerous methods to generate leads, but what you want is a lead generation process that uses a proven system you can put all your efforts into and help you promote any business in any niche while providing the most comprehensive marketing training by some of the most successful marketers in the industry. Click the links to end the frustration and start using a lead generation process that actually works!
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