Selasa, 15 Mei 2012

Network Marketing in Southeast Asia

By Andrew Gregory Smith




Network Marketing is becoming increasingly popular in East Asia and South East Asia and has been identified as the quickest expanding zone outside of the US by Direct Selling Associations across the world. This is mainly due to the relationship-based culture of business in countries in the region. In addition, "direct selling gives money-making opportunities to individuals who probably have lower educational background or who have already retired", according to Ailsa Gu who is the senior research analyst with Euromonitor in Singapore. Euromonitor International is a company that offers market intelligence on industries, countries and customers. They have over thirty years of experience publishing market reports, business reference books, online information systems and consulting projects.

South East Asia and East Asia have been key expansion markets for Western direct selling companies for many years due to the reasons explained above. If you are an Entrepreneur based in East Asia or Southeast Asia, or if your goal is to build a global Network Marketing organisation then it is imperative that you identify a company with a history of trading in these rapid growth markets.

As an example Usana started their East Asian and South East Asian campaigns in 1999 with the opening of the Hong Kong Market and has since initiated operating in Japan (2000), Taiwan (2002), Korea (2003), Singapore (2003), Malaysia (2007) and most recently the Philippines in January 2008. Therefore, Usana may be an suitable company to partner for individuals looking to develop a worldwide business.

One of the main benefits of building a worldwide business is that it is far more stable than a business that is restricted to one country. Every country's economy experiences peaks and lows and it may be possible to regulate fluctuations in your own profitability by trading in a number of countries. This is a worthwhile strategy for both the company and the independent representatives who work with the organisation.

The Internet enables Independent Associates to promote products to people all around the world, as long as the team you work with adopts online marketing practices and strategies. Therefore when selecting an organisation to work with, ensure that they have a strong online presence and community in place.

Usana are committed to providing people all around the world the opportunity to experience both true health and true wealth. This is demonstrated by Usana's commitment to producing cutting edge, pharmaceutical grade nutrition and personal care products. In addition, the Usana home-based business opportunity has been voted the number 1 distributors choice Network Marketing company by Network Marketing today and the MLM insider magazine from 1997 to 2008.




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