Minggu, 01 Juli 2012

4 E-mail Marketing Tips to Live By

By Mark Kreyman


Many companies are excited to use e-mail marketing but end up dissatisfied. The top reason? They have no idea how to do it at all. Do not be one of them. Whether you make use of paid signups or another step, perform e-mail marketing correctly with these rules:

1. Use their name.

Put yourself in their place. You do not want to be labeled as Dear, Customer. That makes you one of the many customers. Like any typical customer, you want to be given more respect. You prefer to feel truly special. You can create your autoresponder to give them e-mails using their first names. 2. Avoid spam.

One of the rules you should always remember when communicating with your prospects is do not flood. Avoid sending out countless e-mails in any given day. Instead, limit them to one e-mail every day and subsequently your newsletters to 2 times a month. This prevents too much information and assures you can maintain the level of interest of your leads high.

Besides, whenever you spam, your leads can conveniently block your e-mail address and even damage your reputation.

3. Inform them to put you in their inbox.

Some e-mail technologies automatically add new e-mail addresses in Junk Mail folder. A couple of your leads may not be aware of this. Hence, they feel your mailing list doesn't work.

Get rid of that impression. If you send your notification and first e-mail, inform them to include your address in their inbox. This way, your e-mails arrive in the inbox and not in the Junk Mail folder.

4. Avoid hard-sell.

Doing hard-selling is like being that persistent salesman at your leads' front door. It feels like you are invading their privacy, and they immediately feel uncomfortable.

Use your e-mail marketing method as a to give more proof to your leads so they can act on more intelligent purchasing decisions.

E-mail marketing demands a lot of dedication, and more often than not you need professional expertise. To help you make a good investment, search for companies that provide both paid signups and add-on promotional services, such as e-mail marketing. You might also combine these offers to other methods like search engine optimization or SMS marketing.




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