Sabtu, 14 Juli 2012

Anchor Texts: Importance To SEO

By Anne Cole


Anchor links can be a critical part of any SEO campaign if done correctly. The golden rule is to be creative, and keyword-friendly. When your anchor links own these two attributes, expect improved page rankings for your site. Instead of utilising the tedious click here or read here for more info button, try utilising interesting, out of the box techniques to appeal to your site visitor's interest. Replace the old click me guide with novel ideas and invite the reader by using statements such as Useful Suggestions On How To Lose Weight For Women or Interesting Guidelines For Gardening, while anchoring the link on the appropriate keywords. Interestingly, anchor links allow Googlebots to index your site and follow your text links on a holistic fashion, and therefore boost your chances of obtaining better ranking position for certain keywords using the anchor text.

Today, search engines are vying for smarter algorithms as heightened metrics for ranking determination continue to motivate optimisers to go beyond the usual limits of optimisation. What does this mean for you? Well, every element of your website should be laudable enough. This means that if you opt for anchor links, make sure that link relevancy is given importance as this metric determines the quality of anchor text and the content of the source pages.

Creatively Utilise Anchor Links On Your Blog

Running a blog is both a form of hobby and a good source of Internet-based, online income, if you know how to monetize your blog. Essentially, you can make your blog rank high in Google by formulating consistently superior quality content, and optimizing your blog. One simple way to optimize your blog is by using anchor links on every article.

Also, when you are doing link exchange, besides introducing your direct URL, you can provide the anchor link on your blog so as to birth more locations in the Web for your keyword-centric links.

Use Anchor Links For Your Bio Or Reference Box

If you are doing marketing and advertising for content or articles, it is a must to place the anchor links on your author biography or reference box. This is an extra way Googlebot will be able to pick up your links. Do bear in mind, though, to write in a proper, academic tone instead a hardsell elevator pitch. In this manner, your content becomes a resource, not a press release. As it is with the blog post, articles for promotion are of little to no use if you don't place the appropriate keyword-focused anchor links on the bio.

Keep Your Anchor Links Even Though You Alter Content

If you are altering copy on your site, always bear in mind to uphold the anchor texts and not ignoring these. Always remember that Google has followed these links and associated these search keywords with your website. Inability to carry over your anchor texts to your new site, is like discarding precious treasures into the trash bin. Do not ever think about leaving these anchor links to waste. It will take time to integrate these links again, as Google would take time to index your renovated site again.




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