Kamis, 12 Juli 2012

How To Make Social Media Marketing Work For You

By Harold Spencer


Successful businesses know how to be "seen." Social media websites are the easiest places to make that happen. It is a great idea to use these popular sites in your marketing endeavors. It could make the difference in how successful you are. Continue ahead to read about some great social marketing ideas that will help you succeed.

Any company who helps you market through social media should be openly using two-way. They should be well reviewed and they should use two-way openly. If you know this about them, you know it's more likely that they're legitimate and know what they're doing. This is where social media acts as the best disinfectant in a sense. You can simply check out the social sites of these businesses to see if they take their clients seriously and if they actually perform well.

Provide special offers to your followers. Give your followers an incentive to buy by giving them exclusive discounts or offering limited edition items with purchase. Running a contest is a great way to show fan appreciation. If that is not something that interests you, try offering them an exclusive product or service. Social media websites are also a great way to make special announcements.

When people leave comments or questions on your page, always respond to them. You should respond to negative comments also. Responses to posts show people that their opinions matter to your firm, and this can instill a higher level of trust in your brand and products. Always make an effort to respond promptly; otherwise, your customers might perceive you as uncaring or negligent.

Pay attention to the content you post everywhere. Sometimes your emotions take over and you post something you later regret. That said, punctuation, grammar, spelling errors or tweeting false information can hurt your reputation with your followers. This is why it is so important to maintain a level of professionalism with each and every post.

To not lose followers, never be too offensive or get too political. Though it is good to offer a glimpse into your own personality, being too frank can give an unprofessional air and may generate negative reactions. Therefore, only write about your niche, but use a conversational tone when doing so.

If you want to make the most out of your social media marketing strategy, try including email marketing in your campaign. Add a Twitter and/or Facebook button near the bottom of every single email. Explain to your customers that you'll personally answer their questions on the sites. This is also a great place to encourage users to join onto your newsletter.

Add photos, videos and other visual items to your company's blog posts. Nobody is interested in endless lines of words that do not incorporate any images. Add some non-text elements to break up the text, like logos, images or videos that your readers will want to look at. However, make sure there is an even balance between the two, you don't want one more than the other.

Use the steps outlined today to see how social media can help you attract more people. If you are new to social media, you will soon realize the potential that social media has to revolutionize your business strategy and improve customer service.




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