Jumat, 06 Juli 2012

How To Create A Unique And Memorable Product

By Becky Anderson


Create a Memorable Product for Consumers

In a saturated market, there can be a lot of the same things. Burger joints are a dime a dozen. Clothing lines are in every corner of the mall. You might wonder how products could be different if they cost the same and looked the same. Making your product truly worthwhile is what you should aim at. Burger stands play around on the taste with some offering simple burgers that boast quality beef while others use unique sauces. Pastel color dresses and sleeve less dresses are the two different styles in clothing.

You need to make your product stand apart. Below you will find some ideas for creating a new and eye-catching product. Following these steps faithfully will see your brand develop loyal customers in the future.

The intended function of a product plays a large role in determining its shape. Notebooks are rectangular because it is easier to write on them than when they are round. In like manner, a wine glass is round around the brim so it will easily fit a mouth. But that does not mean you can't manufacture round notebooks and square wineglasses. See if you can make your product in a different shape or in a lot of them. Those square watermelons from Japan made the headlines, didn't they?

NameSome businesses give too little emphasis on the product name, adding only their surname before the noun.|Product's name

Putting their surname before the noun becomes all too important for some instead of naming their product con convincingly.|Product name has become a matter of little importance for some businesses, they tend to simply add their surname befor the noun.|Some businesses add only their surname before the noun, which gives them too little emphasis on the product name. Think: Smith Coffee Beans. Practical names are fine, but making your name creative can be beneficial. One of the selling points of Ben & Jerry's ice cream is the quirky names. There's probably nowhere else you can find a glass of Magic Brownies or the NY Super Fudge Chunk. When you have a product name that is catchy as well as creative, you will notice more and more people taking notice of it.

Features: Many of the new products in the market distinguish themselves by their newer features.|Lots of innovative products in the marketplace are showcased because of their more modern features.|Characteristics: New characteristics or additions mark new products in the market.

|Newer features is what many of the new products in the market distinguish themselves by. Why does the iPhone 4S surpass the first generation iPhone? A product will sell more if it comes with distinguished features. Can it beat your competition? Is it more durable? Is electricity needed for it to operate? Customers appreciate when products have extra features not included by other brands, and having these items will attract new buyers and their business.

Appearance is important; do not ignore the packaging of your product. Surveys have shown that customers shy away from unattractive packaging, and will trust a brand with neat and well-designed packaging.

Sometimes, the price of things is a battle. When two products are similar the price difference between them is often the deciding factor for consumers. Consumers are now figuring out the hard way that every penny counts in an unstable economic world. They continuously switch to the more wallet-friendly brand, and continue looking for a more cost-efficient one. For this reason, new products should keep their prices both low and affordable. Don?t mistake low and affordable for dirt cheap, however, since that would bankrupt you within the first three months.

Those were four of the tactics companies use if they want to be showcased in their markets. Essentially it's about being recognized for something be it the shape, branding, special features, or affordability of your product. Your product needs to stand out among all similar products.




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